Join our dynamic team at and unleash your full potential!

As a rapidly expanding company, we're in constant pursuit of exceptional talent to journey with us. Here, your unique skills won't just be valued – they'll be essential to our mutual success. Be more than just an employee; be a key player in shaping the future of our thriving business. We eagerly await our next standout team member – could that be you? Dive into a world of opportunities and carve your path to excellence with us!

Current Openings:

SEO Manager - Updated April 22nd, 2024


- Develop and implement effective SEO strategies to improve website visibility and organic search rankings
- Conduct keyword research and analysis to identify target keywords and optimize website content
- Perform on-page optimization, product descriptions, headings, and URL structure
- Manage off-page optimization efforts, including link building and outreach campaigns
- Monitor and analyze website performance using tools such as Google Analytics and Google Search Console
- Stay up-to-date with industry trends and algorithm updates to ensure SEO best practices are followed
- Collaborate with cross-functional teams, including content creators, developers, and designers, to implement SEO recommendations
- Provide regular reporting on SEO performance metrics to stakeholders


- Enhance product visibility and search rankings
- Enhance e-mail newsletter signups and engagement
- Enhance social media engagement
- Consistently rank in top 10 of primary search terms for our products
- Develop strategy to effectively drive traffic to our site for products that are sometimes restricted from traditional advertising techniques. (pocket knives and related)


- Bachelor's degree in marketing, communications, or a related field
- Proven experience as an SEO Manager or similar role. Will need to provide concrete examples of experience and outcomes.
- In-depth knowledge of SEO techniques and best practices. Maintain the most up-to-date knowledge about changing SEO best practices related to Google's E-E-A-T guidelines and the effects of AI on the industry.
- Experience with Shopify and integrated apps
- Familiarity with digital marketing concepts, including SEM and social media management
- Proficiency in HTML5 and website optimization techniques
- Experience with SEO tools such as Moz, SEMrush, or Ahrefs
- Strong analytical skills and the ability to interpret data to drive actionable insights
- Excellent communication and collaboration skills

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization. provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, political affiliation, sexual orientation, marital status, or disability.

Please send us a message below to start the conversation.


Product Specialist Partner

At, we're on the lookout for visionary experts in knife design, materials, and technology. We seek dynamic and innovative individuals who can eloquently articulate their expertise both in writing and through engaging on-screen presentations for our social media platforms. If you have a knack for transforming complex concepts into captivating content and can inspire others through your knowledge and experience, we want you on our team. Join us in shaping the cutting-edge of our industry and become a key voice in our thriving community.

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Please let us know how we can help you.